Feb 27
Where to Send a Press Release After you have written your press release and structured it in a professional and eye grabbing way the next think to decide is where to send it. Local Press The story should always carry some weight on a local basis so always send it to the local newspapers, magazines …
Feb 26
Why are Press Releases Important? Press releases are a very important part of the overall marketing and public relations strategy of any company. By issuing press releases for your business you are maximising the possibility of getting free exposure in the media. Remember advertising can be very expensive but by getting media exposure as a …
Feb 26
How to Write an Effective Press Release Structuring a press release When you send a press release to a Journalist you got to account for the fact that you are competing with hundreds other press releases which they receive everyday. Therefore it is vital that you grab their attention straight away. Heading In an …
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