Public Relations Ireland
Advertising is no doubt an important part of the marketing mix but a strong public relations campaign can achieve much stronger results in business. When you advertise you are informing the public about the services you provide but it is you that is relating the message. When a journalist your mentions your business in a newspaper article, in a magazine or online it tends to carry more weight because they don’t have any commercial interests in the services or products that you supply.
In this section we provide you with some useful tips on
- Writing a press release
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